NAPAPIJRI

The Napapijri journey began in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian travel bag manufacturer demonstrated a new sensibility for outdoor clothing, combining innovative materials and a particular focus on style.

Today, this brand “Premium Casualwear” takes a leap into the past, recalling the great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys that inspired humanity.

Napapijri comes from the Finnish word meaning “Arctic Circle” and the logo, half positive and half negative, graphically represents the North Pole and the South Pole. The Norwegian flag, closely linked to the brand’s DNA, symbolizes the northernmost European country and the birthplace of some of the greatest explorers of the 20° century, as well as a land dominated by extreme conditions and breathtaking views.