10:00 / 20:00
96b
Fred Mello presents his new brand identity in 2020. They change the proportions of lettering to become more modern and geometric. The rebranding also includes the insertion of a new logo. This symbol with simple but well-defined lines is intended to be clear, essential and recognizable. A total look collection for those who love comfort and always be up to date with current trends. Inspired by the past, projected towards the future. A brand that accompanies you at all hours of your day and offers you style ideas for the coldest season.